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Spotlight On Your Biz

Our goal here at Spotlight on Your Business is to help YOU as a business owner and Author make sure you are optimizing all the key areas that will help your business succeed.

Day 1 of our Checklist Series:
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Installing WordPress to get your website created certainly only a beginning.  Some will be doing this on their own, and others will hire a web designer to take care of creating  your website.  Either way, there are many tweaks, modifications, and settings to take care of.  We want you to be aware of these so that you can be certain that your site is fully optimized for maximum results.

If you have hired a designer, they should have already taken care of this.  Perhaps it would be good to check in to see if anything has been overlooked.

Each step along the way helps ensure your site is unique, easy for your audience to navigate, appealing, and of course, effective and profitable.

#1:   Clean the default site:

  • Delete all default posts and links including the “Hello World” post, and “Sample Page.”
  • Delete default categories and tags and created relevant categories and tags, including description text for each.
  • Change the “Uncategorized” to something useful and searchable.
  • Delete or deactivate default plug-ins that you are not using.

#2:   Install your chosen theme and header image or hire a designer to create or modify a theme. Make sure that the theme has been activated as well.

#3:  Sign up for a Google Account and follow the wizard to create analytics code for your blog. Then make sure you have installed analytics code in the Header.php area on the Appearance Editor in the dashboard of your blog.

#4:  Set up a feed burner account with your Google account as well so that you can track subscribers and provide RSS options for readers of your blog.

#5:  Chose, install, activate and adjust the settings on relevant plug-ins to enhance the productivity and effectiveness of your blog.  Make sure you have researched:

  • Social media
  • Comments
  • SEO – Search Engine Optimization
  • Search/Map
  • Branding, for example Favicon plug-in
  • Subscribe options
  • Email list building
  • Advertising, i.e. Pay Per Click
  • Backup systems

#6:  Modify the general settings to match your needs and goals including:

  • Title
  • Tagline
  • Set Your URL to WWW
  • Membership / Registration
  • Time zone
  • Allowing Comments or Not

#7:  Set up the permalink structure so that it looks professional and is easy to understand and link to,

#8:   Take steps to protect your blog, including creating a unique password to log in and a log in lockdown if someone repeatedly tries to log into your blog without the correct information. Delete the “Admin” account. Delete the “log in” option from your site’s main landing page menu.

#9:   Create unique 404 error pages to help brand your blog and guide visitors when they reach a dead end on your blog.

#10:  Create a blog page structure that supports your business and my visitors. These pages include:

  • About the website
  • Privacy policy – there are plug-ins that can help here
  • Terms and conditions
  • Disclaimer

Once you’re all set, test your blog while logged out and verify that your pages display properly on a wide variety of browsers including: Chrome, Firefox, Internet Explorer, Safari, and mobile devices.

We hope this checklist is a useful tool for you.  Watch for more checklists to help you optimize your business!