Week 1: Mindset/Vision/Avatar

Journey to Authorship ProgramNote:  Week 1 has 3 segments.  Below you will find the resources, videos, questions etc. for this week.  At the bottom of this page you will find the recording for the live class.

Start With Your Why!

One of the areas that we start with, “Start with Your Why” which is something that Simon Sinek has mastered very well.  Listen to the thought provoking video below.

We love supporting those who have a vision to become authors and who want to build their ability to put the Spotlight On Their Business, using their books as the platform to launch multitple streams of income.

Week 1A:  Mastering Your Mindset for Success

“The single most powerful asset we all have is our mind. If it is trained well, it can create enormous wealth.” Robert T. Kiyosaki – Rich Dad Poor Dad

You must attach a strong emotional reason for creating your vision.

As you embark on this path with us, you will undoubtedly face obstacles. It is a given. It is our intention to help you build your prosperity platform, with your book being simply the starting point, the springboard to greater opportunities. These opportunities will be different for each student, and will depend on many factors. There will be opportunities for more business clients, speaking engagements, building products that make money while you sleep, joint ventures and more!

We address the mindset as we begin this journey together simply as a reminder that great things can and will happen based on attitude and a stick to it mentality.

Knowing what you don’t want is not enough. You must know what you do want! Is your desire strong enough to keep you moving toward your goal? Your reasons to get there must be stronger than the challenges of the road ahead.

The most successful people regardless of background, sex, credentials or experience, understand that having effective strategies to build their business is only part of the equation. They understand that most of their results come from having an empowered mindset first and foremost. This is what allows them to follow through and effectively apply the strategies that create the growth and impact they desire.

Here are seven of the most common character traits of the most successful:

1- They have incredibly high standards for themselves, their product, their customer service, staff and customers. They often believe more in their customers than their customers believe in themselves. Standards aren’t created when things are going well. They show up when times are tough. They also show when you are confronted with things you don’t necessarily want to do, but are the right things for your business and your customers.

2- They are focused first and foremost on the customer. They got into business because they really care about people. They are driven by a strong desire to empower others to create the lives they truly want. They care more about their customers than they do about their actual products and services. As a result, they are able to put aside their egos.

3- They are committed to continued education. They are readers. They never stop learning and constantly feed their minds with quality information, both about their field and others as well.

4- They employ a “Zero Negativity Policy” They simply do not tolerate bad days, negative thoughts or negative behaviors that do not support the business. This is not to say that everything is perfect, but when something inevitably goes awry they don’t dwell on it.

5- They have a powerful vision and clarity of purpose. They maintain their vision in face of the challenges they experience along the way. Their vision excites and inspires those around them to be a part of it. They cultivate an attitude of abundance, allowing them to see opportunities when they appear and operate from a mindset of prosperity rather than scarcity.

6- They’ve experienced several real failures on their road to success. It’s not the absence of failure that is the measure of success, it’s the ability to take those failures and learn from them to produce better results in the future. This requires the ability to take calculated risks and also to have an incredible level of self honesty.

7- They value contribution and service to others above all else. They recognize that their success becomes a responsibility to give back, both with time and money and by empowering others to improve the quality of their lives. They follow their words with actions and “pay it forward” truly making the world a better place.

“As a man thinketh in his heart, so is he…You are the master of your thought, the molder of your character, and the maker and shaper of your condition, environment and destiny.” James Allen, author of “As a Man Thinketh” (1902)

“Learn to love, respect and enjoy other people.” Dale Carnegie, author of “How to Win Friends and Influence People (1936)

“Whatever the mind can conceive and believe the mind can achieve.” Napoleon Hill author of “Think and Grow Rich” (1937)

“Believe it is possible to solve your problem. Tremendous things happen to the believer. So believe the answer will come. It will.” Norman Vincent Peale, author of “The Power of Positive Thinking” (1952)

“You become what you think about.” Earl Nightingale, author of “The Strangest Secret” (audio recording) (1956)

“Don’t wish it were easier; wish you were better. Don’t wish for less problems; wish for more skills. Don’t wish for less challenges; wish for more wisdom.” Jim Rohn, author of “Five Major Pieces of the Life Puzzle” (1991)

“It’s in your moments of decision your destiny is shaped. Choose well.” Anthony Robbins, author of “Unlimited Power” (1986)

The Bottom Line: What patterns do you notice in the quotes above? Become a student of personal development to ensure personal growth and happiness, along with your professional development.

“I think anything is possible if you have the mindset and the will and desire to do it and put the time in.”   Roger Clemens

We wanted to share a special segment from our good friend and mentor, Miguel de Jesus.

Click here to listen to Miguel’s podcast interview with Boomer Business Owner – Charlie Posnek


Miguel serves with a heart of gold.  He expertise lies with working with Fortune 500 Companies to help them succeed, yet he never hesitates to offer his words of wisdom with small business owners.

He has graciously given us access to this book as a Free Gift to our students.

download (19)


Get Your Free eBook ‘Let Your Emotional Intelligence do the Talking’ 
to learn 17 Skills Necessary to Influence Your Boss, Family, Team, or Clients for Improved Results

Note:  You will notice that Miguel uses a method you will use too to build your following.

In order to get Miguel’s Free Ebook…you will need to enter your name and email.

This is list building at its’ finest!



Week 1B:  Clarifying Your Vision

One of our favorite authors, Stephen Covey states ‘begin with the end in mind’…in the “The Seven Habits of Highly Effective People” .

This session is designed to help you to achieve just that.

Where you want your business to end up will impact on how you decide to run it over the next 10 years, 5 years or even over the next 90 days so spend some time completing this session.

In the second part of the session you are asked to consider your personal and business values.

As small business owners, we would argue that the values you hold personally will be those reflected in your business.

Our values are often something that we are not consciously aware of, but by spending some time to evaluate these, and then prioritize them, they provide us with a benchmark to decide whether any course of action is the right one, or wrong one, for ourselves and therefore our business. You will find that any decision and course of action you consider will either honor your values, or not and having a list of these can be a great tool in making those difficult decisions.

Becoming clear on your vision and then using your vision and values as a benchmark, you can then come up with a mission statement for your book as well as fine tuning it in harmony with the business you already have or are seeking to create. This will let others working with you (either staff, virtual assistants, or clients) know how this will be reflected in the way you operate your business.

Completing the questionnaire below will help you start to think through some of these foundations for your business.

Don’t worry if your answers to any of the questions is “I don’t know”. The questions are designed to get you thinking, mull them over, and come back to this session again and again to develop your thoughts.

Here is your “journey” nugget for today: idea nuggetWhen you solve other people’s problems, or help them to achieve their passion, YOU THRIVE TOO!

“Clarity is the most important thing. I can compare clarity to pruning in gardening. You know, you need to be clear. If you are not clear, nothing is going to happen. You have to be clear. Then you have to be confident about your vision. And after that, you just have to put a lot of work in.” Diane von Furstenberg

[contactform email=”becky@instantcustomerconnections.com” subject=”Lesson 1B Questions Completed” success=”Thank you for completing the questions.” captcha=”true”]

[name label=”Name First and Last” required=”true”]

[email label=”Email” required=”true”]

[textarea label=”1. If you had all of the time, resources, contacts and everything else that you need to design your life and business perfectly, what would it look like in the next year? Three years? Five years?…10 years? What does it look, feel and sound like?”]

[textarea label=”2. What does success mean to you? What are your criteria for success? How will you know when you’ve reached a level of success?”]

[textarea label=”3. What is your vision for your book? How will you use it in your business? Will you use it to grow your business? “]

[textarea label=”4. Write down your personal values, those concepts you hold most dear. A few examples might be personal autonomy, honesty, financial security, sense of achievement, high customer value…choose the words that feel the most relevant to you. (Create a statement of what you want to be known for, how you want to be perceived.) “]

[textarea label=”5. How can you bring all of this into a mission statement for your book? Does it fit with the mission statement for your business? Are the two interrelated?”]

[textarea label=”6. In what ways does your book tie in with your vision, values and mission outlined above?”]

[textarea label=”7. If we were having this conversation three years from today, and we were to look back to this day, what would have happened in terms of your own personal and business life for you to feel happy with your progress?”]

[textarea label=”8. What are your readers/customers biggest problems or pain points? What problems will you solve in this book? “]

[submit value=”Questions Completed”]


If you would like to download a copy of the questions for your own files, please click here.

Week 1C:  Defining Your Ideal Avatar

What is an avatar?

noun an icon or figure representing a particular person

By definition, in respects to writing your book an avatar represents a single person, your ideal client, your ideal audience. It is the one person who is your absolute perfect client. This is the one person you’re writing your book for and creating your business around.

In fact, your avatar simply cannot wait for you to write your book, or for that matter, launch your lifestyle business! Why? Because you’re going to help them solve their most pressing problems, and help them with your products and services.

Defining your avatar must be one of the first steps you take before even beginning to set pen to paper.


Because you cannot sart writing if you do not know WHO you are doing it for!

Let us explain:

Your ideal avatar is NOT: Anyone who likes XXXX and wants to learn more about it.

A good start to defining your avatar sounds like: My avatar is 25 – 35 years of age, works a full time 9 -5 job, has a family with 2 kids and finds themselves frustrated and alone every day because they feel like they are going nowhere.

A really good avatar: My avatar is 32 years old. Her name is Sally. She is a writer and loves wine. She knows all about wineries, the growing conditions of the grapes, what makes a wine good, and all about the different types of wine and what pairs well with select foods. In fact she’s been writing blogs on wine for some time now centered around her passion (wine), and she really wants to turn her knowledge about wine into a book, but has no idea how. She is working part time, and loves to travel with her husband on the weekends to explore new wineries. She knows she wants to turn this into some kind of business and knows she wants to turn her knowledge into a book, but needs guidance and direction.

Now study the three of these examples. We brought if from not being specific to very vague to a much more specifically designed description.

This is something that you MUST do! Defining your ideal avatar is like driving your stake into the ground to hold down your tent when camping!

As both a book writer and an entrepreneur, we will face a good many forks in the road that can totally change the flow of who we are writing for, and who we want to attract as clients. If you take the time right now to become very clear on who you are writing for, it will help you stay on track. It will also save you time by not getting sidetracked and off course.

So now is the time to to pick your “Sally.”

Answer the questions below as the first step we are taking together to make your book writing starts on the right foot and is successful.

Without a clear idea on who your avatar really is it will be very difficult to clearly write you book.

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[name label=”Name First and Last” required=”true”]
[email label=”Email” required=”true”]
[textarea label=”1. Who is your avatar?  What do he/she do for a living?  How old is your avatar?  What is your avatar’s interests?”]
[textarea label=”2. What is your avatar looking for?”]
[textarea label=”3. How can you help your avatar?”]
[textarea label=”4. How can your avatar help you?”]
[submit value=”Questions Completed”]

If you would like to print a copy of the questions for your files, click here.