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Start with your whyNo matter what you do in life, it is important to KNOW, to truly KNOW your WHY. It holds true, no matter if you are just starting a business, you have an established business, you are just starting down the road to authorship, or a seasoned author.

We feel we cannot give this subject full justice, so acknowledge and give full credit to Simon Sinek. In this video Simon Sinek discusses the principal behind every successful person and business. A simple but powerful model for how leaders inspire action, starting with a golden circle and the question "Why?"

As we continue to work with both authors and business to put the Spotlight on Their Business, we often begin with the simple question: What is YOUR Why?